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Your source for custom made lures

About Us

Our Products


At Hermsen Custom Lures, we create lures of all different shapes, sizes, styles, and colors.  We are actively creating and testing new designs to get you the hottest lure possible.  If there's a design you'd like, but don't see, let us know and we can make it happen!

High Quality Customer Service


Our main priority is giving our customers exactly what they want.  We do everything in our power to create the look you want while doing it in a timely manner.  You are guaranteed our best effort!

Who We Are


Hermsen Custom Lures is privately owned and run by Allen Hermsen.  Allen is also the owner of Hermsen Automotive in Tipton, Iowa.  Outside of work, he has a deep passion for fishing and being outdoors, which helped lead to the creation of Hermsen Custom Lures.

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